Social Media and influencer marketing
Strategy, team building, and more
About me
I’m a marketing leader with 11 years of experience, including 7+ in beauty, specializing in social media growth, influencer marketing, and viral content. I’ve scaled brands, driven revenue, and leveraged platforms like TikTok Shop to maximize sales. Passionate about storytelling and community building, I combine creativity with data-driven strategies to deliver impact.
I thrive in fast-paced, ambiguous environments, taking initiative and driving success even with minimal direction. A passionate traveler, I’ve explored 40+ countries, always seeking new flavors and experiences. In my free time, I love decorating homes, drawing, and diving into creative projects.
Expertise & Achievements
- Social Media Growth Scaled Tress Wellness from zero to 500K+ engaged followers across TikTok and YouTube. Generated 300M+ views on social media in 2024 alone. Developed viral content strategies, leveraging data insights for maximum engagement. Revenue Growth via TikTok Shop Achieved a $1M revenue run rate in 6 months (Sept 2024 - Feb 2025). Created a successful video formula that multiplied affiliate sales.
- Influencer & Brand Partnerships Led campaigns that drove 1B+ influencer-generated views. Established strong creator relationships, ensuring authentic and high-converting collaborations. Partnered with micro and macro-influencers to enhance brand trust and sales.
Key Case Studies
Tress Wellness TikTok Domination
Challenge: New brand with no social presence.
Strategy: Leveraged early TikTok trends, educational content on YouTube, influencer partnerships, and viral content hooks.
Results: 500K+ followers, 300M+ views, YouTube Silver Play Button, and a major revenue increase.
TRESS WELLNESS TikTok Shop Revenue Explosion
Challenge: Untapped potential in a new e-commerce platform.
Strategy: Developed a repeatable viral formula for shoppable videos, and tapped into hundreds of affiliate partnerships.
Results: $1M run rate in 6 months, multiplied monthly sales.
FOREO: Scaling Influencer Marketing & Global Brand Impact
Challenge: Expanding influencer reach, boosting underperforming product sales.
Strategy: Led 1B+ view influencer campaigns, secured high-impact brand placements, and executed a viral product placement in a Vietnamese music video.
Results: Massive brand exposure, a sales surge for LUNA mini 2 Sunflower Yellow, and a globally scaled influencer strategy with a 25-member team across time zones
The Future of Social Commerce
Passionate about where consumer goods meet social media and how emerging platforms will shape consumer behavior.
Believes TikTok Shop is the next Amazon, and brands that act now will dominate the future.
Let’s Connect!
Email me: anahita172@gmail.comConnect with me on LinkedIn.